It’s February already, how time flies. Enjoying 2021 and making the best out of it. Before the year officially takes off, I’m looking back to reflect and ensure 2020 was put frozen in time. Never have I ever seen anything like it, and hopefully no more. Coming equipped with a bit of financial background, I…
A thorough understanding of the customer’s experience for a B2B (business-to-business) and B2C (business-to-customer) business model is essential for its growth. As said by, Peter Drucker an influential thinker on management, “The aim of marketing is to know and understand the customer so well that the product or service fits him and sells itself.” A…
In today’s Digital age, the Mar-tech (Marketing Technology) tools and suites are evolving at a rapid pace. Especially in the space of managing Digital/online content, the lines are getting blurred between Content Management System (CMS) platform and a true e-Commerce platform. In this article, I’d like to explore and compare these two platforms side by…
Throughout my career, I have had few interesting conversations with people on an off-work about what a Business Analyst (BA) actually do (and don’t), especially putting into context the whole of workforce, not just from a technology or Information Technology lens in particular (which is a domain I come from).’ I have met many great…
In the past few years of my professional career, I have been quite fortunate to be able to work alongside the fantastic Digital Marketing team at Reecetech and work as part of the awesome Digital team at NHP Electrical Engineering. Throughout these stints I have also worked alongside few Digital agencies and vendors in the…
Since many years Business Analyst has played an important role in the field of software development. In a typical “Waterfall” Software Development Life Cycle (SDLC) model, a Business Analyst played a prominent role in the Requirements Engineering phase, ensuring high-level of quality before requirements are signed off and handed over to the Development team. Increasingly…