A thorough understanding of the customer’s experience for a B2B (business-to-business) and B2C (business-to-customer) business model is essential for its growth. As said by, Peter Drucker an influential thinker on management, “The aim of marketing is to know and understand the customer so well that the product or service fits him and sells itself.” A…
In today’s Digital age, the Mar-tech (Marketing Technology) tools and suites are evolving at a rapid pace. Especially in the space of managing Digital/online content, the lines are getting blurred between Content Management System (CMS) platform and a true e-Commerce platform. In this article, I’d like to explore and compare these two platforms side by…
In the past few years of my professional career, I have been quite fortunate to be able to work alongside the fantastic Digital Marketing team at Reecetech and work as part of the awesome Digital team at NHP Electrical Engineering. Throughout these stints I have also worked alongside few Digital agencies and vendors in the…